To effectively promote events on LinkedIn for IBEForuM, begin by navigating to the official company page on the LinkedIn app. Start a new post by clicking “Start a Post” and write relevant event content in the designated section. Enhance the post by uploading visuals such as images or videos through the “Add Media” option. After uploading, tag relevant individuals, companies, or speakers to increase engagement. Preview the post to ensure accuracy and formatting, then publish it.
Engagement with LinkedIn activity is also important. Visit the “Activity” tab on the company page, and under “Mentions,” find posts related to the brand that can be reposted on the feed. Choose between simply reposting or adding a personalized caption to give context and enhance visibility. Staying connected through the LinkedIn inbox is essential—monitor messages regularly to promptly respond to client queries, escalations, or partnership opportunities, or redirect them to the appropriate team.
For hosting and promoting events, use the “Events” section on the company page. Click “Create Event” and upload a cover image that meets the platform’s specifications. Fill in all mandatory fields including the event name, description, website link, and speaker details. Review all information before publishing to ensure completeness and clarity.
Track the impact of your posts using the LinkedIn Analytics tab. Under “Content Engagement,” monitor metrics such as reach, interactions, and impressions to understand post performance and optimize future content.
IBEForuM can share various types of LinkedIn posts including festive greetings with culturally relevant captions and hashtags, posts announcing sponsors, partners, and speakers with full event details, and live event-day updates that highlight key moments. Event announcement posts should feature compelling graphics, event specifics, and the official website link. Additionally, live pictures from the event should include highlights such as innovations, speaker visuals, attendee interactions, and on-site registration details, complemented by relevant hashtags to boost reach.